Total Market
Dogland sits at the intersection of the event and pet markets.
On average, dog owners spend $1,380/ year.
- American Pet Products Association
Brands Paving the Way
Interactive, ice cream themed retail experiences
$200M valuation, 2019
2M attendees to date
Annual music and arts festival held in Indio, CA
$114M revenue, 2017
250,000 attendees, 2017
Interactive art exhibits, based in Santa Fe, NM
$158M total raised, 2020
1M attendees, 2016-2018
74% of Americans prioritize experiences over products.
- study conducted by Expedia and the Center for Generational Kinetics
75%
of Americans in their 30s own a dog
90M
dogs in the US