Total Market
690M International Households with 1(+) Dog(s)
65M US Households with 1(+) Dog(s)
5.7M US Households with 1(+) Dog(s) AND
Within 18 markets
Without children (71% of Americans)
Annual household income of $100,000+ (38% of Americans)
18 Markets + Number of Households Meeting Criteria
Companies Highlighting These Trends
Other dog companies showing how we are treating our dogs like humans, not dogs
Company/ service or product/ 2024 revenue
FreshPet: High quality, refigerated dog food/ $975M
Bark Box: a monthly subscription service offering curated toys, treats, and chews $490M
Wag: a full suite of on-demand and scheduled pet care services, all through their mobile app/ $70M
Balloon Musuem- Limited time, traveling, come to your town, entertainment is the only purpose
Van Gough
State Fairs
Pumpkin Patches