Growth Overview

  • Year 1: Launch Dogland Parks in 9 markets, scaling revenue through ticket sales, parterships, vendors, merch, and private events

  • Year 2:

    • Launch Dogland Parks in another 9 markets, scaling revenue through ticket sales, parterships, vendors, merch, and private events

    • Expand into community-driven offerings with Dogland Celebrates (holiday pop-ups) and the Dogland Institute (online community)

  • Years 3 + 4: Continue scaling Dogland Parks across 18 domestic markets

  • Year 5: Launch Dogland Parks in 9 international markets

Long-Term Vision

Position Dogland for acquisition by a global leader in pets or experiences, Mars Petcare, Nestlé Purina, or Disney, by building an emotionally resonant, high-growth, multi-revenue stream brand that defines the future of dog parenting.

Partnerships

Curate interactive testing stations where dogs can try top products across five key categories—like treats, beds, and toys. Brands pay a small daily fee to feature their products.

Launch: Year 1

Growth Strategy

Vendors

Partner with 5 local food trucks per market (3 for humans, 2 for dogs)

charge a small, daily fee of around $600

Attendees can purchase food and beverages as they would at another event.

Launch: Year 1

Merch

Design trendy, fun, and elevated merch for modern dog parents—including breed-specific collections, city-specific designs, and universally loved Dogland gear.

Launch: Year 1

Private Events + Buyouts

Offer weekday and after-hours rentals for private events—welcoming both humans and their dogs.

Launch: Year 2

Dogland Celebrates

Quarterly holiday pop-up celebrations for the off quarters that Dogland isn’t in your town.

Tickets are $18 and exclusive to Dogland attendees.

Launch: Year 2

Dogland Institute

Authority and entertainment— watch live Dogland streams, epic compliation videos.

Subscription is $8.99 a month

Launch: Year 2

Growth Goals

Market Expansion

Year 1 Markets

  1. Miami–Fort Lauderdale–Pompano Beach, FL

  2. Houston–The Woodlands–Sugar Land, TX

  3. Dallas–Fort Worth–Arlington, TX

  4. Atlanta–Sandy Springs–Alpharetta, GA

  5. Washington–Arlington–Alexandria, DC–VA–MD–WV

  6. Chicago–Naperville–Elgin, IL–IN–WI

  7. San Francisco–Oakland–Hayward, CA

  8. New York–Newark–Jersey City, NY–NJ–PA

  9. Los Angeles–Long Beach–Anaheim, CA

Year 2 Markets

  1. Miami–Fort Lauderdale–Pompano Beach, FL

  2. Houston–The Woodlands–Sugar Land, TX

  3. Dallas–Fort Worth–Arlington, TX

  4. Atlanta–Sandy Springs–Alpharetta, GA

  5. Washington–Arlington–Alexandria, DC–VA–MD–WV

  6. Chicago–Naperville–Elgin, IL–IN–WI

  7. San Francisco–Oakland–Hayward, CA

  8. New York–Newark–Jersey City, NY–NJ–PA

  9. Los Angeles–Long Beach–Anaheim, CA

  10. Phoenix–Mesa–Chandler, AZ

  11. Tampa–St. Petersburg–Clearwater, FL

  12. Philadelphia–Camden–Wilmington, PA–NJ–DE–MD

  13. Boston–Cambridge–Newton, MA–NH

  14. Minneapolis–St. Paul–Bloomington, MN–WI

  15. Detroit–Warren–Dearborn, MI

  16. Seattle–Tacoma–Bellevue, WA

  17. San Diego–Carlsbad, CA

  18. Riverside–San Bernardino–Ontario, CA