Customer journey outline

  1. Pre-Event

    1. Marketing

      1. 3 months out: Marketing kicks off via social sharing feel-good content that taps into the emotional and psychological side of the dog parent experience and FUN content, continues until “sell out”

      2. If neceessary, niche marketing dog parks, buildings, coffee shops, city specific newsletters, city specific Instagrams happening this weekend

    2. Purchase: $38 per human, dogs are always free (price will be $28 per human for the first two markets to get the content needed to properly market)

    3. Post-Purchase

      1. Profile: Build your dog’s profile (favorites, quirks, safety info)

      2. Hype email campaign begins sharing attractions, breed-specific moments, competitions/shows

  2. Event Day

    1. Drive 45-minutes maximum

    2. Arrive and check-in

      1. Property is converted underutilized city parks, unused farmland, development land in waiting, offseason courses and fields

    3. Experience

      1. Hype magician man

      2. Add preferences to Profile, photos

  3. Post Event

    1. Feedback heavy

    2. Share reel of photos